Our Team.

We create synergies between recruitment and marketing.

BAÏKAL was founded by an experienced duo composed of a marketing and a recruitment expert. BAÏKAL combines the know-how of its founders to deliver personalized services and innovative HR marketing solutions.
ISABELLE BIBEAU
Co-founder | HR Marketing Expert

A marketing communications graduate and digital marketing specialist with over 17 years of experience, Isabelle has worked in the fields of advertising, media, entertainment, and retail. During her career, she has developed unparalleled strategic capabilities and an innovative vision by placing rigor and collaboration at the heart of her work. At Cirque du Soleil, she developed her expertise in employer branding and human resources marketing. Her strengths lie in her outstanding analytical and project management skills and her ability to simplify complex concepts related to digital and technological transformation.

SIMON LAUZIER
Co-founder | Talent Attraction Expert

A graduate of an industrial relations program, Simon has over 18 years of recruitment experience. Having spent the greater part of his career working for technology companies, Simon has developed a keen understanding of the importance of a compelling talent attraction strategy, making him a pioneer in his field in Montreal. He also broadened his experience by working in several other sectors, including video games, engineering, pharmaceutical and banking. Simon advocates innovative approaches and is always on the lookout for new technologies. His understanding of workplace dynamics, patience, and boldness are his key assets.

Our Collaborators.
We could not achieve the highest levels of success for our clients without our reliable and experienced team members.
This is why we have established strategic partnerships with specialists in design, writing, web development, SEO optimization, and campaign management, among others.

hello@baikal.ca
+1 514 213 4732
+1 514 726 5441