Our Expertise.

Strategists and Masterminds.

Using a synergistic approach, we help organizations—whether start-ups, SMEs or large companies—define their strategy and implement best-in-class attraction and engagement practices. From strategic thinking to implementation, you can count on us to craft the story of your employer brand.

EMPLOYER BRAND

We will guide you as you define your business’ unique proposition and share it with the best candidates through an employer brand strategy. To achieve this purpose, we will develop a personalized plan that includes a set of concrete actions and marketing levers. These elements are then activated to make your company stand out in the eyes of potential recruits and support retention of current talent.
  • Employer brand audit
  • Competition analysis
  • Development of your Employee Value Proposition (EVP)
  • Employer brand strategy and activation plan
  • Identification of targets (candidate personas) and candidate and employee paths
  • Reputation management on employer rating sites

HR MARKETING

By combining a compelling recruitment marketing strategy with engaging employer brand content, we will design a positive and inspiring candidate experience. This balancing act establishes and maintains relationships with both active and passive candidates while maintaining their interest in your company. The goal is to increase your reach within the desired target group.
  • HR marketing plan
  • Content strategy
  • Editorial calendar
  • Community management
  • Recruitment marketing campaigns
  • Key Performance Indicators dashboards (KPIs)

TALENT SOURCING

In a hyper-competitive labour market, sourcing candidates is probably the most valuable and impactful skill for companies looking to hire top-tier talent.

  • Definition of a recruitment path adapted to passive candidates
  • Mapping of skill sets and target companies
  • Research strategy
  • Engaging approach

ATTRACTION DE TALENTS

To find and appeal to desired candidates, especially those with niche expertise or a rare profile, a talent attraction strategy must involve research, communication and marketing tools, social media, and word of mouth.
  • Creation of personas
  • Impactful job descriptions
  • Multichannel strategy
  • Talent pipeline
  • Referral program
Employer Brand

We will guide you as you define your business’ unique proposition and share it with the best candidates through an employer brand strategy. To achieve this purpose, we will develop a personalized plan that includes a set of concrete actions and marketing levers. These elements are then activated to make your company stand out in the eyes of potential recruits and support retention of current talent.

  • Employer brand audit
  • Competition analysis
  • Development of your Employee Value Proposition (EVP)
  • Employer brand strategy and activation plan
  • Identification of targets (candidate personas) and candidate and employee paths
  • Reputation management on employer rating sites
HR Marketing

By combining a compelling recruitment marketing strategy with engaging employer brand content, we will design a positive and inspiring candidate experience. This balancing act establishes and maintains relationships with both active and passive candidates while maintaining their interest in your company. The goal is to increase your reach within the desired target group.

  • HR marketing plan
  • Content strategy
  • Editorial calendar
  • Community management
  • Recruitment marketing campaigns
  • Key Performance Indicators dashboards (KPIs)
Talent Sourcing

In a hyper-competitive labour market, sourcing candidates is probably the most valuable and impactful skill for companies looking to hire top-tier talent.

  • Definition of a recruitment path adapted to passive candidates
  • Mapping of skill sets and target companies
  • Research strategy
  • Engaging approach
Talent Attraction

To find and appeal to desired candidates, especially those with niche expertise or a rare profile, a talent attraction strategy must involve research, communication and marketing tools, social media, and word of mouth.

  • Creation of personas
  • Impactful job descriptions
  • Multichannel strategy
  • Talent pipeline
  • Referral program

hello@baikal.ca
+1 514 213 4732
+1 514 726 5441